Summary: Becoming a Category of One – Joe Calloway – How Extraordinary Companies Transcend Commodity and Defy Comparison – BusinessNews Publishing

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Summary: Becoming a Category of One - Joe Calloway - How Extraordinary Companies Transcend Commodity and Defy Comparison-BusinessNews Publishing

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  • Titre: Summary: Becoming a Category of One – Joe Calloway – How Extraordinary Companies Transcend Commodity and Defy Comparison
  • Auteur: BusinessNews Publishing
  • Éditeur: Affaires Book Summaries
  • Date: 02/14/13
  • Nombre de pages: 783
  • Langue: Hexagonal
  • EAN: 9782806222848
  • ISBN: 978-2-8062-2284-8

Ici vous pouvez télécharger le livre Summary: Becoming a Category of One – Joe Calloway – How Extraordinary Companies Transcend Commodity and Defy Comparison de l’artisan BusinessNews Publishing en format PDF et EPUB. Il a été élaboré par la maison d’ouvrage Affaires Book Summaries et a des pages 10. La date de publication est 02/14/13. Partout ailleurs où vous devez payer, ici, c’est gratuit.

Résumé

This work offers a summary of”BECOMING A CATEGORY OF ONE: How Extraordinary Companies Transcend Commodity and Defy Comparison”by Joe Calloway. Joe Calloway is a trafic conseiller specializing in branding as well as a élève déclamateur and brasserie owner. He consults with companies in a wide range of sociétés ranging from newspapers in Sweden, hotels in Great Britain and calculateur companies in South Africa to world brands like BMW and IBM. In Becoming a Category of One, he argues that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the gardien de but of true trafic differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you installé your company beyond the reach of price wars and into the realm of genuine competitive advantage. The gardien de but, therefore, is to become extraordinary-to become a Category-of-One company by doing whatno one else does. This is the only pectoral way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry-create and dominate your own buté trafic category.

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  • Format de fichier: PDF – EPUB – KINDLE
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